Horizon Social Media Analysis


Out with the conventional, in with the electric!

Considered environmentally-friendlier, electric cars are winning over more drivers every year. Although a majority of Internet users trust in clean technology, some remain wary.

Electric cars reduce reliance on fuel in favor of electricity and reduce fine-particle emissions by half. According to data collected by COP21Horizon, trust is the overriding emotion detected among Internet users when discussing clean technology. Of 26 355 data sources, 48% of Internet users claim to be prepared to invest in the innovative vehicle. In second place comes "concern", detected in 32% of interactions, and in third place fear in only 5,8% of exchanges. 


Although the majority of Internet users worldwide seem to favor the environmentally-friendly option, some insist on keeping their traditional vehicle.


The electric car is less expensive

Contrary to popular wisdom, electric automobiles actually cost less to purchase than new cars which run on gasoline or diesel. Certain countries, such as the United States, Norway, or France encourage consumers to buy less polluting vehicles through a range of incentives such as car registration fee exemption, an ‘eco-bonus’, and other tax deductions.


Without oil or spark plugs to change, annual maintenance costs for electric cars are approximately 20% lower than for a traditional car. In addition, electricity prices are generally lower than other fuels – €1.50 will get you 100 km (62 miles).

Next step: create more stations to drive without complications.

Driving an electric car really is environmentally-friendly!

Still, some drivers are reluctant to trade in their gas guzzlers. They argue that producing electric car batteries emits more CO2 than is released into the air from driving traditional automobiles. A new report from the Union of Concerned Scientists however, shows that the carbon footprint of electric cars, although higher at the manufacturing stage, is indeed lower over the lifetime of the car. The question of battery recycling, on the other hand, remains unanswered.


Finally, short-lasting batteries discourage people who are afraid that their cars will run out of power, leaving them stranded in the middle of nowhere. Others are dissuaded by recharging times ranging from 6 to 12 hours, or fear a lack of recharging stations. In France, the government has come up with a solution to this – the energy transition law which plans to have 7 million recharging stations in place by 2030, a measure which could well inspire COP21 negotiations. 


© Mike Blake / Reuters / Thomas Peter